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OBJECTIVES AND THEMES

OBJECTIVE 1

To enhance the distinctiveness of the countryside, including cultural, historic and natural environment

To encourage heritage projects that explore the history and distinctiveness of the area : e.g. Oral history project that looks into the changing role of the rivers in the county.
Undertake surveys to establish the extent of ecologically valuable habitats and encourage moves to more sustainable management : e.g. Facilitate local communities to undertake local audits of habitats.

To use environmental and cultural resources sensitively and sustainably for economic and recreational purposes

Develop river features and associated visitor attractions while protecting and enhancing the natural and historic environment e.g. Development and maintenance of riverside walks and locations
Support the sustainability of the tourism industry through business development and marketing e.g. Develop a directory of local skills and products
For festivals and events to use the river and water theme, celebrating their place in community life e.g. Festival using arts, crafts, performance and music to focus on a river and water theme
To promote the production of environmentally benign and locally distinctive products e.g. Environmental training for farmers

To increase environmental knowledge, awareness and skills among residents and visitors

Raise awareness of the heritage and cultural aspects of the rivers, flood plains and valleys e.g. Undertake historical assessment as basis for local education and promotion
To engage local people, communities in the process of change e.g. Seminars on sustainable flood management
To promote the use of the arts in making links between local people/visitors and the river environment e.g. Showcase artwork on river themes in galleries and libraries

To revitalise natural processes inherent in the county's river and floodplain systems

To promote the proper management of the river valleys and flood plains e.g. Promote the links between water consumption and the health of the rivers and associated wetlands
To monitor the effects of change with river catchments e.g. Develop indicators with the local community to help establish how communities monitor change
To encourage sound water resource management e.g. Support schemes that encourage sound water management that reduces flooding risk, low flows, over abstraction, etc.
To increase knowledge of the environmental systems and resources upon which the river catchment character depends e.g. Develop ecological surveys