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FARMERS’ MARKETS PROMOTIONS

Herefordshire Farmers’ Markets Group (HFMG) is essentially undertaking this project to raise the awareness of Herefordshire Farmers’ Markets and local produce and producers.

The main purpose of the project is to produce a brochure and a website, which are informative about local produce, producers and the production process. Other benefits of this promotion project will include healthy eating, producer contact details and the range of services offered.

Details of each producers’ other retail outlets will be made available on the website. All outlets are in Herefordshire, with producers coming from within a 30-mile radius of each market, cutting down on the travelling miles of food for sale. Presently, HFMG customers are primarily local to each market, but interest has been generated amongst tourists from all over Britain.

Retail outlets supplied by HFMG traders will be detailed in the brochure. Brochures will be given to market customers and distributed, among others, through:

• Tourist Information Centres
• Holiday cottages
• Hotels
• Caravan sites
• Pubs

The overall aim of this project is to increase the number of customers who frequent Farmers’ Markets and to encourage them to seek out local produce from local retailers between market dates.

An additional benefit of the project takes place during the individual visits to the producers. Whilst gathering information for the brochure and website, appointed HFMG members will be monitoring the producers and reinforcing quality standards. This will begin the annual monitoring of changes in range/type of product/method of production.

Marion Parker
Herefordshire Farmers’ Markets Group
Bali-Hai
Dinedor
Hereford
HR2 6PD
Email: marion@goldenvalleyorganics.co.uk

David Griffiths
Email: david@compton77.freeserve.co.uk